Connaught Windows, one of the South’s leading suppliers and manufacturers of high-performance uPVC windows and doors, recently held a highly successful Customer Day at a hotel in Sandbanks. The event provided potential and existing customers with the opportunity to engage directly with the Connaught team, explore the latest product offerings, and gain valuable insight into the company’s trusted partnership with Deceuninck and its collaborative digital marketing efforts with digital marketing company ICAAL.
The Customer Day was more than just an open house. It was a comprehensive showcase of Connaught’s commitment to product quality, customer support, and innovation across the supply chain. Installers, builders, architects, and business owners were welcomed into Connaught’s premises to see first-hand how their products are made, meet the people behind the process, and understand the resources available to help them grow their own businesses.
Highlighting a Premium Partnership with Deceuninck
One of the focal points of the day was Connaught’s long-standing partnership with Deceuninck, a global leader in uPVC profile systems. Guests had the chance to learn more about the range of Deceuninck products including the Heritage 2800 and 2500 systems, flush casement windows, and energy-efficient patio and residential doors and the colour schemes available. Deceuninck representatives were also present to answer questions and discuss the future of sustainable, high-performance fenestration.
Through demonstrations and product displays, visitors were able to appreciate the build quality, colour range, and thermal efficiency that make Deceuninck profiles a staple of Connaught’s offering. The event highlighted how the combination of Deceuninck’s advanced technology and Connaught’s expert fabrication leads to premium products with long-lasting value.
Digital Marketing with ICAAL: Helping Customers Grow
Another standout element of the event was a live presentation and breakout sessions hosted by ICAAL, a specialist digital marketing agency known for its work within the home improvement sector. ICAAL is Connaught Windows’ chosen digital partner, providing web development, branding, and online lead-generation support for both Connaught and its trade customers.
During the sessions, ICAAL shared practical strategies for improving local visibility, increasing website traffic, and turning online engagement into real sales. Topics included search engine optimisation (SEO), paid advertising (PPC), and how installers can leverage Connaught’s product-specific tools such as the energy calculator and product configurator on their own websites.
For many visitors, this portion of the event was a game-changer. It demonstrated that Connaught isn’t just a supplier but a company invested in its customers’ success, offering not only quality windows and doors but also the tools and knowledge to grow a sustainable business in a competitive market.
As part of Connaught Windows’ 30-year anniversary celebrations, the company went a step further in supporting its customers’ growth by funding 50% of the cost for the new digital lead generation tool. This was offered as a birthday gift to thank customers for their continued loyalty. This generous contribution reflects Connaught’s ongoing commitment to its trade customer’s success in an increasingly digital marketplace. In addition to this support, many customers also took the opportunity to sign up with ICAAL to refresh and modernise their websites, ensuring they not only generate more leads but also present a more professional and competitive online presence.
Networking and Business Development Opportunities
In addition to structured presentations, the event provided ample time for networking. Installers exchanged ideas and discussed challenges and trends in the market. Connaught’s leadership team, including key figures in operations, sales, and technical support, were on hand throughout the day to answer questions and gather feedback.
A relaxed lunch and refreshments encouraged informal conversation and helped create a welcoming and collaborative environment. Many attendees left the event with not only a better understanding of Connaught’s products and services but also new contacts and opportunities for partnership.
Looking Ahead
Connaught Windows’ Customer Day was a resounding success that affirmed the company’s reputation as a forward-thinking, customer-first manufacturer. By combining cutting-edge products, robust digital marketing support, and open dialogue with installers, Connaught continues to raise the bar in the window and door industry.
